Sales teams · tools checked October 2026
Best AI Tools for Sales Teams in India (2026-27): Top 10
The shortlist
Ten AI sales tools for Indian teams, at a glance
AI for selling comes in three shapes: CRMs with scoring, deal insights and agents; specialist platforms for one job, such as prospecting or call analysis; and general assistants in email and documents. Most teams need one of each, not ten subscriptions. We checked every tool below on its vendor’s own pages in October 2026, quote prices only where they are published, and do not score or rank products.
- Zoho CRM with Zia: AI scoring inside an Indian-built CRM with INR plans
- Freshsales with Freddy AI: contact scoring, deal insights and an AI agent add-on
- LeadSquared: high-volume inside and field sales, priced in rupees
- Salesforce Sales Cloud with Agentforce: enterprise CRM with AI agents
- HubSpot Sales Hub with Breeze: CRM with a prospecting agent and a free tier
- Apollo.io: prospect data, sequences and AI research
- Gong: call intelligence, forecasting and revenue agents
- Microsoft 365 Copilot with the Sales agent: CRM context inside Outlook and Teams
- Gemini in Google Workspace: AI in Gmail, Docs and Meet for Google-based teams
- ChatGPT Business: a general assistant for proposals and call prep
Comparison table
The sales job each tool does, and the listed price
| Tool | Main sales job | AI highlights | Price as listed | India note |
|---|---|---|---|---|
| Zoho CRM | Pipeline and lead management | Zia Scores on Professional and above | ₹800 to ₹2,600 per user/month, billed annually; free for 3 users | INR pricing; Indian vendor |
| Freshsales | Pipeline for SMB and mid-size teams | Contact scoring, deal and forecasting insights | ₹749 to ₹4,899 per user/month, billed annually | INR pricing |
| LeadSquared | Inside sales and field sales at volume | AI lead scoring and next best action | ₹2,500 or ₹5,000 per user/month | Bengaluru office; INR pricing |
| Salesforce Sales Cloud | Enterprise CRM | Agentforce for Sales on top tiers or as an add-on | US$25 to US$550 per user/month | India pricing page in USD |
| HubSpot Sales Hub | CRM and sales engagement | Breeze assistant, prospecting agent, credits | Free for 2 users; Professional from US$90, Enterprise from US$150 per seat/month | USD pricing |
| Apollo.io | Prospect data and outbound sequences | AI research, AI lead scoring, background agents | Free; Basic US$49, Professional US$79 per seat/month, billed annually | USD pricing; check data consent |
| Gong | Call analysis, coaching, forecasting | Gong Agents, Forecast, Engage | Not published; per-user licence plus platform fee | Quote on request |
| Microsoft 365 Copilot | Email, meetings, CRM summaries | Sales agent with Dynamics 365 or Salesforce | ₹1,955 per user/month with Business Standard, paid yearly | INR pricing |
| Gemini in Google Workspace | Email and documents for Google-based teams | Gemini in Gmail; Docs and Meet on Standard | ₹270 (Starter) to ₹1,080 (Standard) per user/month, annual | INR pricing |
| ChatGPT Business | Proposals, call prep, research | Workspace agents and connectors | ₹1,800 per Standard seat/month | INR price shown |
Prices as shown on each vendor’s page in October 2026, before GST. Several tools also charge for AI usage through credits, sessions or add-ons; we note these in each entry.
The ten tools
What each tool does for a sales team, in detail
Each entry covers the documented AI features, the team it suits, the catches and the cost, including credits or add-ons the AI needs.
1. Zoho CRM with Zia
Zoho Corporation
Zoho CRM comes from an Indian company and publishes clear rupee pricing. Its assistant, Zia, adds prediction on top of the pipeline: Zia Scores rate any record out of 100 and show the factors pushing the score up or down, so reps can see why a deal looks healthy or at risk.
What the AI does: scores leads, contacts and deals without manual rules; explains each score with a scorecard; and lets those scores trigger workflows such as reassignment or alerts. Zoho also lets you build AI agents that work across its apps.
Who it suits: owner-led and mid-size sales teams that want AI inside an affordable CRM and are already using other Zoho apps.
- Clear INR pricing and a free edition for three users
- Zia Scores explain their reasoning
- Works across the wider Zoho suite
- AI scoring starts at the Professional edition
- Scores need enough history in the CRM to be useful
- Custom setups need an admin who knows Zoho
- AI features
- Zia Scores, workflow triggers, AI agents across Zoho apps
- Sales jobs
- Lead and deal prioritisation, pipeline hygiene
- Pricing
- Standard ₹800, Professional ₹1,400, Enterprise ₹2,400, Ultimate ₹2,600 per user/month, billed annually; GST extra
- Free plan
- Free edition for up to 3 users
- AI availability
- Zia Scores on Professional and above, per Zoho’s help centre
- Made by
- Zoho Corporation, an Indian company
Source: Zoho CRM pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
2. Freshsales with Freddy AI
Freshworks
Freshsales is Freshworks’ sales CRM, priced in rupees for Indian buyers. Its plans step up from basic pipeline views to contact scoring and deal insights, and Freshworks sells an AI agent for chat as a separate add-on.
What the AI does: contact scoring and deal insights on the Pro plan; forecasting insights on Enterprise; and the Freddy AI Agent for automated conversations, sold in session packs.
Who it suits: SMB and mid-size teams that want a simple CRM with scoring, especially if support already runs on Freshdesk.
- INR pricing with a 21-day trial
- Scoring and deal insights from the Pro plan
- Pairs naturally with Freshdesk
- The cheapest plan has no scoring
- The AI agent is an extra cost per 100 sessions
- Fewer specialist sales features than enterprise CRMs
- AI features
- Contact scoring, deal insights, forecasting insights, Freddy AI Agent add-on
- Sales jobs
- Prioritising contacts, spotting stuck deals, forecasting
- Pricing
- Growth ₹749, Pro ₹3,239, Enterprise ₹4,899 per user/month, billed annually
- AI add-on
- Freddy AI Agent ₹4,299 per 100 sessions
- Free trial
- 21 days
- Best paired with
- Freshdesk for support teams
Source: Freshsales pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
3. LeadSquared
LeadSquared
LeadSquared is built for businesses that handle large lead volumes, such as lending, insurance, education, real estate and healthcare, and for teams that sell in the field as well as on the phone. Its corporate office is in Bengaluru, and it lists its sales CRM plans in rupees.
What the AI does: its sales CRM page describes AI that scores every lead on real behaviour (pages visited, forms filled, calls answered), flags leads likely to drop off, suggests the next best action, drafts proposals and messages, and plans a field rep’s day.
Who it suits: inside sales floors and field teams in lead-heavy sectors that need fast distribution and follow-up discipline.
- Designed for high lead volume and field teams
- INR per-user pricing
- Sector templates for lending, insurance and education
- A full platform to implement, not a quick add-on
- AI feature detail is thinner than the pricing detail
- Prices shown as per user per month; confirm billing terms
- AI features
- Behaviour-based lead scoring, drop-off flags, next best action, AI drafts, field day planner
- Sales jobs
- Lead distribution, follow-up, field visits
- Pricing
- Sales Pro ₹2,500 and Sales Super ₹5,000 per user/month
- Free trial
- Demo on request
- Office
- Bengaluru
- Second source
- LeadSquared sales CRM page for AI features
Source: LeadSquared sales CRM pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
4. Salesforce Sales Cloud with Agentforce
Salesforce
Sales Cloud packages AI as Agentforce. The India pricing page lists editions in US dollars and states that AI can be added to Core and above.
What the AI does: built-in AI and Agentforce skills from the Core edition; more AI on Advanced; and on Max, the full set including Agentforce for Sales and Agentforce Coworker. Agentforce for Sales is also sold as an add-on.
Who it suits: larger companies with complex sales processes, several teams and a Salesforce admin, or partner, to configure it.
- Deep, configurable CRM with an AI layer
- Clear edition ladder on the India page
- Large ecosystem of apps and partners
- USD pricing, and AI sits on the costlier tiers
- Needs admin skill to configure well
- Agentforce for Sales add-on listed from US$125 per user/month
- AI features
- Agentforce for Sales, Agentforce Coworker, built-in AI on Core and above
- Sales jobs
- Pipeline, forecasting, account management at scale
- Pricing
- Starter Suite US$25, Pro Suite US$100, Core US$195, Advanced US$395, Max US$550 per user/month
- Billing
- Annual for Pro Suite and above
- Free trial
- Yes, per the pricing page
- India page
- salesforce.com/in
Source: Salesforce Sales Cloud pricing (India), checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
5. HubSpot Sales Hub with Breeze
HubSpot
Sales Hub combines a CRM with sequences, meeting booking and Breeze AI, which draws on monthly HubSpot Credits.
What the AI does: the Breeze assistant inside the CRM; a Prospecting Agent that researches accounts and suggests personalised outreach for each lead; and Data and Customer agents elsewhere in the platform.
Who it suits: growing B2B teams that want marketing and sales on one system and a free starting point.
- Free tier for up to 2 users
- AI agents built into the CRM
- Easy for reps to adopt
- USD pricing with one-time onboarding fees on higher plans
- Agent use consumes credits
- Costs climb with seats and add-ons
- AI features
- Breeze assistant, Prospecting Agent, Data and Customer agents
- Sales jobs
- Prospect research, sequences, meeting booking
- Pricing
- Free for 2 users; Professional from US$90 and Enterprise from US$150 per seat/month
- Credits
- 500, 3,000 or 5,000 HubSpot Credits a month by plan; extra credits US$0.010 each
- Onboarding
- US$1,500 (Professional), US$3,500 (Enterprise), one-time
- Free plan
- Yes
Source: HubSpot Sales Hub pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
6. Apollo.io
Apollo.io
Apollo combines a B2B contact and company database with sequences, a dialer and meeting tools. It publishes its plan prices.
What the AI does: AI research on accounts; AI lead scoring on the Professional plan; pre-meeting AI insights; call recordings with AI insights; and background agents in its Intelligence feature.
Who it suits: SDR and outbound teams whose main problem is building pipeline.
- Published prices and a free plan
- Data, sequences and AI research in one tool
- 14-day trial on paid plans
- Credits limit how much data you can pull
- Buying contact data raises consent questions under Indian and overseas law
- Easy to over-send and damage domain reputation
- AI features
- AI research, AI lead scoring, pre-meeting insights, background agents
- Sales jobs
- Prospect lists, enrichment, outbound sequences
- Pricing
- Free; Basic US$49 and Professional US$79 per seat/month, billed annually
- Credits
- 900 a year on Free; 30,000 on Basic; 48,000 on Professional
- Free trial
- 14 days on paid plans
- Data note
- Check the lawful basis for each contact you email or call
Source: Apollo.io pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
7. Gong
Gong
Gong records and analyses customer conversations, then uses them for coaching, deal reviews and forecasts.
What the AI does: Gong Agents that automate follow-ups, pipeline edits and forecast corrections; Gong Forecast; Gong Engage for prioritised outreach; and Gong Enable, including an AI Trainer that builds training from real calls.
Who it suits: mid-size and large B2B teams with a sales manager layer, recorded calls and a forecast that leadership watches closely.
- Coaching grounded in real calls
- Forecast and pipeline views in one place
- Integrations included at no extra cost, per Gong
- No public prices
- Recording calls needs a clear consent process
- Value depends on managers using it every week
- AI features
- Gong Agents, Forecast, Engage, Enable with AI Trainer
- Sales jobs
- Call review, coaching, deal risk, forecasting
- Pricing
- Not published; per-user licences plus a platform fee
- Free trial
- Not stated; proposal on request
- Integrations
- Free, per the pricing page
- Consent
- Tell callers they are recorded
Source: Gong pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
8. Microsoft 365 Copilot with the Sales agent
Microsoft
Microsoft’s Sales agent brings CRM records into Microsoft 365 Copilot in Outlook and Teams. Microsoft’s documentation says it works with Dynamics 365 Sales or Salesforce Sales Cloud and needs a Microsoft 365 Copilot licence for its full features.
What the AI does: drafts customer emails with CRM context; summarises email threads and Teams meetings; prepares for calls; and saves updates back to the CRM once an admin has set which CRM tables it can read.
Who it suits: companies on Microsoft 365 with Dynamics 365 or Salesforce that want AI in the tools reps already open all day.
- INR pricing on the India page
- Works inside Outlook and Teams
- Managed through existing Microsoft admin
- Needs a supported CRM and admin setup
- Not a prospecting database
- Messy file permissions can surface the wrong documents
- AI features
- Sales agent, email drafts, meeting summaries, CRM updates
- Sales jobs
- Follow-ups, call prep, account summaries
- Pricing
- Business Standard with Copilot ₹1,955 and Business Premium with Copilot ₹2,660 per user/month, paid yearly
- Add-on
- Copilot Business add-on ₹1,745 (₹1,495.73 on offer to 31 December 2026)
- CRM
- Dynamics 365 Sales or Salesforce Sales Cloud
- Second source
- Microsoft Learn: Sales agent FAQ
Source: Microsoft Copilot business pricing (India), checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
9. Gemini in Google Workspace
Gemini now comes inside Google Workspace business plans: drafting and summarising in Gmail, and on higher plans, Docs and Meet.
What the AI does: Gemini in Gmail on Business Starter; Gemini across Gmail, Docs, Meet and more on Business Standard; the Gemini app with enterprise-grade privacy; and Workspace Studio for simple AI flows across apps.
Who it suits: Google-based sales teams that want AI in email and documents without another subscription.
- AI included in business plans
- INR pricing on the India page
- 14-day free trial
- No CRM data unless you connect it
- Base plan has no Gemini in apps
- Introductory discounts end after 12 months
- AI features
- Gemini in Gmail, Docs, Meet; Gemini app; Studio flows
- Sales jobs
- Email drafts, proposals, meeting notes
- Pricing
- Business Starter ₹270; Business Standard ₹1,080 (₹864 introductory) per user/month, annual commitment
- Free trial
- 14 days
- Data note
- Enterprise-grade security and privacy listed from Starter
- Best paired with
- Any CRM with a Gmail integration
Source: Google Workspace pricing (India), checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
10. ChatGPT Business
OpenAI
ChatGPT Business gives a sales team a managed workspace instead of reps using personal accounts. Reps use it for proposal drafts, research summaries and turning call notes into follow-ups.
What the AI does: drafting and analysis; connectors to email, files and other apps; and workspace agents for repeat tasks such as weekly account briefs.
Who it suits: teams that want one approved general assistant alongside their CRM, especially where reps write long proposals.
- INR seat price shown on the pricing page
- No training on business data by default, per OpenAI
- Standard and Premium seats can be mixed
- Not a CRM: pipeline stays elsewhere
- Can sound generic without good prompts and examples
- Personal ChatGPT accounts are a different product
- AI features
- Drafting, analysis, connectors, workspace agents
- Sales jobs
- Proposals, research briefs, follow-up emails, role-play
- Pricing
- Standard ₹1,800 and Premium ₹9,000 per seat/month (US$20 / US$100 billed annually)
- Free plan
- No business free plan
- Data note
- No training on business data by default
- Best paired with
- Your CRM and a written usage rule
Source: OpenAI Business pricing, checked October 2026. Fees and dates change; confirm on the provider’s page before you apply.
Also considered: Clay and Clari, which publish little specific to Indian buyers; Pipedrive, a simple CRM for small teams; and WhatsApp-first messaging platforms. Claude Team is another general assistant option; see our Claude training page if your company has chosen it.
Where Skillopedia fits
The tool is the easy part. Changing how reps sell is the work.
Skillopedia does not sell, resell or implement any of these products. We are a training firm (Skillopedia LLP, Mumbai, est. 2017) that has worked with 335+ organisations across 13 sectors, and we run live, in-company AI training for sales teams. Reps and managers practise on their own accounts, emails and call notes, inside the tools your company has already approved.
Teams leave with account-research prompts, follow-up and proposal templates, a habit of checking AI output before it reaches a customer, and a simple rule on what customer data may go into which tool. If you are choosing a course for yourself rather than tools for a team, see our list of AI courses for sales professionals. Participants rate our programmes 4.8/5 on average (300+ surveyed).
How to choose
Choosing AI sales tools by team type
Owner-led and small B2B teams (under 15 reps). Pick a CRM with AI you can afford every month, such as Zoho CRM or Freshsales, and add the assistant that comes with your email suite. Fix pipeline stages and data entry first; AI scoring on an empty CRM tells you nothing.
Inside sales and field teams in lead-heavy sectors. Speed to lead and follow-up discipline matter most; LeadSquared is built for this, and lead prioritisation helps more than content generation.
Enterprise and global B2B teams. You probably already have Salesforce, HubSpot or Dynamics. Use the AI inside it before buying another tool, then add Gong for coaching and forecasting, or Apollo for outbound, where there is a clear gap. If you want help building the habits around whatever you choose, talk to us.
Questions to ask a vendor
- Which AI features are in our plan, and which need credits or add-ons?
- Is our CRM and call data used to train models?
- Where is data stored, and can we export it if we leave?
- Can we trial it on our own pipeline for 30 days?
Red flags
- “Pipeline uplift” claims with no method behind them
- Contact data with no explanation of where it came from
- AI that sends messages without a human approving them
- Per-seat prices that hide usage charges
For sales heads and CROs
- Which three tasks will AI take on first?
- Who approves AI-drafted messages to key accounts?
- How will managers use call and pipeline insights each week?
- Who owns the team’s prompt library?
A rollout plan
A 60-day plan to put AI to work in a sales team
Start narrow, measure quickly and keep managers involved. This plan suits 10 to 200 sellers.
Data, consent and security
Using AI in sales without losing customer trust
Customer data is personal data. Names, phone numbers and email addresses of prospects and customers fall under the Digital Personal Data Protection Act, 2023. Its Rules were notified in November 2025 and phase in until May 2027. Keep uploads to what a task needs, use business plans with written data terms, and know where each tool stores data.
Bought lists and cold outreach need care. Contact databases make prospecting fast, but you still need a lawful basis to contact people, an easy opt-out, and respect for TRAI’s rules on unsolicited commercial calls and messages.
A person approves what goes out. AI can misstate pricing, invent product features or promise delivery dates. Make human review of every AI-drafted proposal and key-account email part of the process, not an option.
Recorded calls need consent. If you use call intelligence, tell customers at the start of the call and limit who can listen to recordings.
Sources: PIB on the DPDP Rules, 2025; Microsoft Learn: Sales agent FAQ; Zoho help: Zia Scores. Checked October 2026.
Measuring it
How to tell whether AI sales tools are paying off
Take a baseline before the pilot and compare after eight weeks.
| What to measure | How | When |
|---|---|---|
| Research time | Minutes to prepare a first call on a new account | Weeks 0 and 8 |
| Speed to lead | Time from enquiry to first contact | Weekly |
| Follow-up rate | Share of meetings with a same-day follow-up email | Weekly |
| Forecast accuracy | Committed versus closed, by month | Monthly |
| Still in use | Tasks reps still run with AI without reminders | Day 90 |
For sales heads and L&D teams
Want your sellers using AI well, not just licensed for it?
Tell us the team size, sales motion and the tools you already pay for. We reply within one working day, and after a short call you receive a written proposal covering:
- sessions for reps, managers and sales operations
- labs on your own accounts and call notes
- a customer-data and review rule
- a day-30 check on the tasks you choose
Ask for a sales team proposal
We reply within one working day. No obligation.
FAQ
AI tools for sales teams: common questions
What are the best AI tools for sales teams in India?
It depends on your CRM and sales motion. Zoho CRM, Freshsales and LeadSquared publish INR plans with built-in AI; Salesforce and HubSpot suit larger or global teams; Apollo.io helps with prospecting and Gong with coaching and forecasting. Add one approved assistant, such as Microsoft 365 Copilot, Gemini in Google Workspace or ChatGPT Business.
Which AI sales tools have INR pricing?
Zoho CRM (₹800 to ₹2,600 per user a month, billed annually), Freshsales (₹749 to ₹4,899), LeadSquared (₹2,500 or ₹5,000), Microsoft 365 Business Standard with Copilot (₹1,955), Google Workspace (₹270 and up) and ChatGPT Business (₹1,800 per Standard seat). All figures were checked in October 2026 and exclude GST.
Are there free AI tools for sales?
Yes, with limits. Zoho CRM is free for three users, HubSpot’s free plan covers two users, and Apollo.io has a free plan with limited credits. The AI features that matter most, such as scoring and agents, usually sit on paid plans.
Do I need a new CRM to use AI in sales?
Usually not. Most major CRMs now include AI, so start with what your current CRM offers on your plan. Switching CRMs is costly and only worth it if the current one cannot support your process.
Can AI write sales emails for my team?
Yes. CRMs and assistants draft emails well when given account context and examples of good emails. A rep should still read every message before it goes to a customer, especially anything about price, delivery or contract terms.
Is Apollo.io data legal to use in India?
Apollo is a lawful product, but how you use contact data is your responsibility. Under the DPDP Act you need a lawful basis to process personal data, and calls and messages must respect TRAI’s rules on commercial communication. Take legal advice for large campaigns.
What is the difference between Gong and a CRM?
A CRM stores accounts, contacts and deals. Gong records and analyses conversations, then feeds insights into coaching, deal reviews and forecasts. Most teams that use Gong also keep a CRM such as Salesforce or HubSpot.
Does Microsoft 365 Copilot work with Salesforce?
Yes. Microsoft’s documentation says its Sales agent works with Dynamics 365 Sales or Salesforce Sales Cloud, and the full features need a Microsoft 365 Copilot licence. A CRM administrator must set which data it can read.
How much should a sales team budget for AI?
For a small team, often just the step up to a CRM plan with AI plus one assistant seat per rep. Specialist tools such as Gong are quoted on request. Budget for training too; unused licences are the usual waste.
How long does it take to roll out AI in a sales team?
About 60 days for a first wave: a week to clean data and set rules, two weeks of pilot, training, then three live tasks and a review. Our guide to using AI in sales covers the tasks to start with.
Does Skillopedia sell any of these tools?
No. Skillopedia is a training firm with no affiliate links on this page. We run live in-company AI training for sales teams on the tools they already have.
Related
Where to go next
Next step
Help your sellers get real value from AI
Tell us the team, the sales motion and the tools you use. We reply within one working day with a few questions, then send a written proposal with a fixed fee.
- Labs on your own accounts and call notes
- A customer-data and review rule
- A day-30 check on the tasks you choose
Ask for a sales team proposal
Reply within one working day.